Corporate Identity - Artistic design of the foyer
In the immediate vicinity of the Duissern district bordering the city center, at the intersection of Wintgensstrasse and Aakerfährstrasse, the VGB building as a solitaire forms the prelude to a series of solitaire buildings that combine with the employment office, the district court and an old people's home continue out of town. The minimalist structure, which includes all the requirements of the most modern office space, presents itself as a large block-like structure. A cultural environment supports innovative, future-oriented processes. As a far-sighted investor, VBG has long recognized this and uses it for active design.
Thanks to the increasing attention to these overall cultural ideas and demands, modern architecture-related art with an art concept by Samuelis Baumgarte Galerie - Art Consulting - has moved into the administration building of the VGB in Duisburg.
Samuelis Baumgarte Art Consulting implemented an art concept for the entrance hall and foyer in the form of a photo installation by Thomas Eller, which symbolically reflects the culture of VGB and proves that the synergy of corporate culture, architecture and art is a result of future-oriented commitment individual demands at the highest level represent the self-image of the user. It is also important to include a symbolic reference to the architecture, the nationwide Corporate Identity of the VGB and the urban context of Duisburg in the immediate vicinity.