At the end of the 1990s, Allianz set a clear signal in Leipzig with the art concept "Light Bridge" as the dawn of the new millennium.
If an art consultancy with an artistic conception is desired and promoted for a company like Allianz, then it certainly stands for innovation and progress. Progress to the extent that, in addition to economics, an area of cultural life is addressed that more and more people are concerned with at work and in their free time.
It is precisely the historical importance of Leipzig as an economic and trading center, as an important city of education and culture, that the regional directorate of the Alliance for the federal states of Saxony and Thuringia has also set cultural accents in Leipzig.
Allianz AG, which is in a sense returning to its roots - founded more than 100 years ago in Berlin - is significantly involved in the ongoing economic development of the region and is expanding a continuous service for its customers across the entire business area.
The definition of "the dawn of the 3rd millennium" is essential in every respect. Allianz not only provides the most modern IT and communication technology, spacious rooms, training centers and a casino in the more than 50,000 sqm building ensemble, which is a pleasant one A working atmosphere guaranteed, but also for a balanced artistic decor in all areas of the three building complexes Prager Strasse, thus underlining the holistic claim of living environments in a future-oriented insurance.
In cooperation with Samuelis Baumgarte Art Consulting, which looks back on a long tradition of mediation and grown relationships with well-known and young East German artists, the alliance underlines this holistic claim with a selected, quality-oriented art equipment. She would like to increase the image value of this company with her visible art profile.
The unmistakable colored light rooms by Marguerite Hersberger can be seen in the corporate headquarters of Sachsenmilch in Dresden, AXA in Frankfurt am Main, Dresdner Bank in Dresden, in the Aiport Center Lumion in Geneva and Commerzbank Schweiz in Zurich.